A brief brief: Create a physical yearbook to support the release of Gymsharks’ Varsity collection. The yearbook was sent to all 90+ Gymshark Athletes.
The Yearbook was to be a keepsake and special moment when opened. Gymshark Athlete influencers then posted their unboxing on social media along with the clothing collection. The Yearbook was designed from the perspective of a genuine school/university – with ‘Most likely to’ pages, school trips, and notes from the teachers (Ben Francis being headteacher, ofc). Handwritten notes and scribbles then embelish the pages – as if it were a real end of year yearbook.
