Having worked at Weird Fish for 4 years being part of a very small design team, I took the lead on many exciting projects including the redesign of their stores (including POS creation), design lead and art director for all seasonal mailouts (and winning Ecmod’s “Best Catalogue Creative & Production” award).

As well as leading the development of ATL campaigns for new seasons. Responsibilities
included the conceptualisation of the seasons look, mood boarding and directing the final
photo shoots. Producing all promotional materials including brochures, email design,
website design, web banners, emails, social assets, store design, POS & window displays.