A brief brief: Roll out the nationwide rebrand of Halifax, covering both online and offline material.
Leading and owning the redesign of 78 emails for Halifax, designing and creating web banners, landing pages and direct mail packs to be distributed across the UK.
Financial services is a tricky sector to design for, with stringent legislation laws and thorough guidelines it is paramount to flex and expand the possibilities as much as possible whilst adhering to these restrictions to create assets that are as impactful and engaging for customers.
